Radio Ad - Used is Second Class
Rick: I’m Rick Showers from No Bull RV. And over the years I noticed something. New RV stores tend to treat the used RV customer as kind of a second class citizen. Not as important as the customer buying new. Heck, that even extends to the way they treat the used RV staff. And I outta know!
Bob: You learned the business in the used department at a new RV store, right Rick?
Rick: That’s right, Bob. But I always loved used RVs. They’re all one-of-a-kind. I drove a used car as well. Used is always a better value than new. Come to think of it, I drive a used truck now!
Bob: Sounds like buying used means getting the most value for every dollar spent.
Rick: That’s it exactly, Bob. A new RV is worth a lot less the second you roll it off the lot. Our customers benefit from that correction in value, which makes them smarter. So we treat you like a V-I-P. Because every customer and every staff member knows, our used RVs are better than new.
Bob: No Bull RV dot C-A.